Hong Leong Assurance (or HLA) is one of the major insurance companies in Malaysia – part of HLA Holdings Sdn Bhd, a subsidiary of Hong Leong Financial Group Berhad, division of Hong Leong Group in Malaysia.

Since its inception in 1972, the company provides specialized life insurance and financial services including savings, investment and retirement planning in Malaysian market.

Today Hong Leong Assurance has 21 branches as well as network of agents and brokers nationwide within Kedah, Pulau Pinang, Perak, Selangor, Wilayah Persekutuan, Negeri Sembilan, Melaka, Johor, Pahang, Kelantan, Sabah and Sarawak.

Offered products and services

Life Insurance

Cash Assured
Convertible Comprehensive
Level Term
Life 100
C+ Secure
HLA Cash Promise
HLA EverGain Plus
HLA EverGrow Plus
HLA EverInvest 12
HLA EverLife Plus
HLA Major Medi
HLA Premier HB
Junior Care
Level Term
Living Care Plus
Mortgage Decreasing Term
PA Care
Perfect Education
Perfect Protection
Perfect Retirement
Premier Lady
Premier Lady Plus
Premier Life
Venture Education
Venture Invest II
Venture Invest Plus
Venture Life
Venture Woman


Bijak Malaysia
HLA Life Mortgage Decreasing Term Assurance
Hong Leong Cancer Protection Plan
Hong Leong Car Life Scheme
Hong Leong Complete Woman
Hong Leong Endowment Plus
Hong Leong DriveCare Plus Personal Accident
Hong Leong Heritage
Hong Leong MediSaver
Hong Leong Prestige Life
Hong Leong Smart Kidz
Hong Leong Travel Insurance

Main office location

Level 30, Menara HLA 3 Jalan Kia Peng, 50450 Kuala Lumpur, Malaysia


Life Insurance:

Tel.: 03-76501818
Fax: 03-76501991

Customer Service Hotline :

Tel.: 03-7650 1288
Fax: 03-7650 1299

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List of Branches of Hong Leong Assurance:

Top 10 Malaysian insurance companies